AMERICAN EXPRESS

When American Express wanted to show their customers that their card membership rewards them with either points or cash back, we created a hand-off scenario in one story.

We’re first introduced to one character who chose a card with cash back, and then the story is passed to her friend who’s card earns her points and bonuses. I wrote and art directed this video, adding on-screen examples of what the characters would see on their phones.

Password: ashley