CITI

Tasked with the challenge of driving sales among millennials, we began with a deep dive into the heart of what our audience cared about most. In our strategy exploration, we uncovered how much this target group cares about others and doing good in the world. The result of this work was an app we created that would allow users to directly connect their money to their values.

To show Citi what we had come up with, we created this robust pitch video to introduce them to the concept before taking them through the details of how the app works. I worked with a designer to create the app, and then with a video editor to create this video. And fun fact—it’s my voice on the VO.

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