HOMEGOODS

As an Associate Creative Director on HomeGoods, I wrote and creative directed several TV spots. This campaign presented the interesting challenge of creating 15 second spots in which a story with an entertaining misdirect must be told in roughly 8 seconds in order to save room for a lengthy end card.

While creative directing this campaign, I managed and guided a team of 10 creatives on their own script writing, keeping them on brand and on strategy while consistently pushing their work to be the best possible versions of their original ideas.