MASTERCARD

This campaign for World Mastercard has been one of my favorite challenges. Asked to design a site experience that would showcase the wide variety of exclusive experiences made possible by card membership, our solution was to create a rich world that is revealed when the card is flipped over.

I first created a mock up of all these moving parts using paper and acetate sheets that could be shifted to show how the animation would work. While we were in the process of 3D rendering this experience with the help of a Maya designer, the concept was pitched to the TV team. An illustrator was hired to bring our idea to life, and the result was this whimsical and beautiful TV spot.